New to Farmers this season, I AM is the new collection by New Zealand designer Andrea Moore. Renowned for her signature use of colour and prints, the original collection includes bold and playful dresses, tees and more. Discover some of our favourites and check out the collection on the runway at New Zealand Fashion Weekend 2016.
I AM Andrea Moore oasis
The I AM girl isn’t afraid of colour and likes to accessorise with print.
“I believe colour gives everyone the ability to be truly individual.”
I AM Andrea Moore heart
Moore was inspired by a playful attitude combining quirky prints with strong simple shapes.
“It’s about comradery, friendship and having a bit of fun.”
I AM Andrea Moore flower
“I AM is also very much about an attitude, rather than an age or certain demographic “